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BRAND · CONTENT · AI · OPERATIONS

I TURN IDEAS INTO

THINGS.

I work somewhere between strategy and execution — figuring out what needs to happen, why it matters, and how to actually make it real.

I work somewhere between strategy and execution — figuring out what needs to happen, why it matters, and how to actually make it real.

Placeholder portrait — replace with a photograph of Najeeb Anwar
Placeholder portrait — replace with a photograph of Najeeb Anwar

BRAND

STRATEGY

BRAND

STRATEGY

BRAND

STRATEGY

AI

AUTOMATION

  • BRAND STRATEGY

  • CONTENT

  • AI AUTOMATION

  • BUSINESS DEVELOPMENT

  • CREATIVE DIRECTION

  • OPERATIONS

  • YOUTUBE · MARKETING

ABOUT NAJEEB

I’ve spent much of my career somewhere between the people coming up with ideas and the people responsible for making them real. Brand, content, business development, operations and AI may sound like different disciplines, but they usually come back to the same challenge: understand what matters and get things moving.

Let's connect

Strategy · Content · AI · Operations

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Abstract placeholder image

EXPERIENCE

I’ve been doing this for a while.

Cine Cue Media

Business Consultant· To date

Meta Frolic Labs

Sr. Manager Business Development · June 2024 - June 2026

WHAT I DO

Things I tend to get involved in.

Strategy needs to become something real. These are the places I usually help make that happen.

Explore My Work

HOW I HELP

01

Brand & Marketing

Figure out what we’re saying — and why anyone should care.

02

Content

Turn ideas into things people might actually watch.

03

AI & Automation

Find useful things for AI to do.

04

Operations

Make the idea survive contact with reality.

01

Brand & Marketing

Figure out what we’re saying — and why anyone should care.

02

Content

Turn ideas into things people might actually watch.

03

AI & Automation

Find useful things for AI to do.

04

Operations

Make the idea survive contact with reality.

B

SELECTED WORK

Work that says more than a job title can.

A mix of technology, content, business development, AI automation and operational work.

Explore My Work

AI AUTOMATION · CONTENT OPERATIONS · AI VIDEO

CINE CUE MEDIA

Working across AI automation, product ideas and digital content — from business systems to AI-powered video channels.

Includes an in-development salon management system for the local market, plus Cine Cue Productions and Cine Cue Tech: research, scripting, AI-assisted production, publishing and product-led video workflows.

HOW I WORK

Think. Question. Build. Measure. Fix. Repeat.

A practical way to turn an idea into something that can live in the real world.

01

Understand

What’s actually wrong? Not just what everyone thinks is wrong.

02

Simplify

Find the problem underneath the noise.

03

Execute

Strategy eventually needs to become something real.

04

Improve

Launch isn’t the finish line. It’s where the useful information starts.

A FEW THINGS I BELIEVE

A logo isn’t a brand. Posting isn’t a content strategy.

There are exceptions to most rules. Maybe not the 73 slides.

“Make it viral” isn’t a brief.

AI won’t fix a bad idea.

73 slides won’t make it a strategy.

LET’S TALK

Got something interesting to build?

Whether you’re building a brand, fixing one, exploring AI automation, creating content — or just think we’d have a useful conversation.

Strategy · Content · AI · Operations

Let’s build something useful

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© 2026 Najeeb Anwar

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